Hold up… lets take a minute to recap
What role has the media played in covering KONY 2012? Whilst following the campaign of KONY 2012, my level of understanding towards the role of media in presenting an […]
Category Archives: KONY2012
ONE MORE VIDEO TOO FAR..?
If the unexpected world wide response was not enough for Mr Jason Russell, head ambassoador for the Invisible Children foundation, then this expected video will definitely top it off. The video […]
KONY GOES GLOBAL: Ugandan PM speaks out
Not only did media play a vital role in introducing a number of varied perspectives regarding the issue, through it’s various forms it also allowed the untold stories to be […]
THE MARKETING TAKE…
As this issue was followed it is clear media has played a significant role in not only being a vehicle in which the Kony campaign was introduced to the world but […]
HERE COME THE OPINION PIECES…
As major broadcasting networks escalated the issue to a new high, the KONY 2012 campaign became one of the most talked about topics across every media form; from radio, newspaper, […]
MAINSTREAM MEDIA – forced to tackle the hype
Over the course of one week, the success of the campaign (it terms of going viral) has demonstrated significant forwarding abilities, the point being: the representation of KONY 2012 could […]
HERE’S SOMETHING TO NOTE:
Just a few statistics to get you thinking about the role social media played to get the campaign where it is today… According to the PEW RESEARCH CENTRE: 66,000 – […]
SOCIAL MEDIA PART 2 – the Twitter attack
Social networking site Twitter without fail was observed as another integral way the KONY 2012 campaign has been shared and made viral. Like that of YouTube and Facebook, this form of […]
SOCIAL NETWORKING – How the video went viral
As Jason Russell shared his 30 minute documentary on social networking site Facebook, little did he know his campaign would redefine the power of user generated content in today’s society. […]
THE VIDEO THAT STARTED IT ALL
Whether you support the program or are here to critique, this is the video that was shared worldwide through the powerful tool of social networking. It is only through […]
